Privacy Policy
Peaks Lifestyle (Pty) Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”).
This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you visit or make a purchase from our website.
1. Information We Collect
When you visit our website, certain information is collected automatically, including your IP address, browser type, device information, pages viewed and how you interact with our site.
When you make a purchase or attempt to make a purchase, we collect personal information such as your name, billing and shipping address, email address, phone number and payment details.
We may also collect personal information when you:
Subscribe to our email communications
Engage with our marketing or advertisements
Contact us directly
2. How We Use Your Information
We use your personal information to:
Process and fulfil orders
Communicate with you regarding your purchase
Provide customer support
Improve our website and overall experience
Send marketing communications (where you have opted in)
Deliver relevant advertising through platforms such as Meta
Detect and prevent fraud or misuse
All processing of personal information is done lawfully and in accordance with POPIA.
3. Marketing and Advertising
If you subscribe to our communications, we may send you emails relating to our products, updates and offers.
We may use platforms such as Meta (Facebook and Instagram) to deliver relevant advertisements. This may include retargeting based on your interaction with our website.
You can opt out of marketing communications at any time by using the unsubscribe link or contacting us directly.
4. Sharing Your Information
We only share your personal information with trusted third parties where necessary to operate our business, including:
Shopify (our eCommerce platform)
Payment processors such as PayFast
Courier and logistics partners
Marketing and analytics providers (including Meta and Google)
These third parties are required to protect your information and only use it for the purposes for which it is shared.
We do not sell or rent your personal information.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyse website traffic and support marketing efforts.
These may include:
Essential cookies required for website functionality
Analytics cookies
Advertising/marketing cookies
By using our website, you consent to the use of cookies. You can manage or disable cookies through your browser settings or via our cookie banner.
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including satisfying legal, accounting, or reporting requirements.
7. Your Rights Under POPIA
You have the right to:
Access the personal information we hold about you
Request correction or deletion of your information
Object to the processing of your personal information
Withdraw consent at any time