Our Story

Peaks Lifestyle is a brand born from a deep appreciation for nature, adventure and effortless style. Inspired by the breathtaking mountain peaks of South Africa and rooted in the joy of shared moments, we create premium cooler bags designed to elevate your everyday outings.
Founded by Johan and Jenna Stofberg, the idea of Peaks Lifestyle started in the heart of Cape Town. While embracing a lifestyle filled with beach days, picnics and exploring all that this beautiful city has to offer, they struggled to find a cooler bag that was both durable and practical, without compromising on style. So, they decided to create their own.

Our Roots

Our name is inspired by the iconic mountain peaks that have shaped our journey and the places we've been blessed to call home: Rawsonville, Paarl, Stellenbosch, Durbanville, Hermanus, and Cape Town. Each one holds memories of adventure, connection and the people we love most.

We believe the best moments are those shared with great company, good food and beautiful surroundings. Rooted in faith and shaped by gratitude, we're building Peaks Lifestyle with a desire to create products that bring people together.

Our hope is that our products become part of your everyday life, carried along on spontaneous outings, slow weekends and everything in between. Designed to help you explore more, share more and create lasting memories in this beautiful country we call home.